Wingside

Penta designed the Brand & Visual Identity for Wingside – a quick service restaurant (QSR) with primary focus on technology enabled pickup and delivery services. The flagship offerings are assorted flavour chicken wings and sides (rice, fries, salads). The company aims to satisfy early evening cravings, munchies and late evening nibbles.

The Task

The logo icon, which is formed from the crest on the top of the head of domestic chickens, is working really well as a supporting brand graphic, and there are a lot more uses planned in further growth of the brand development and assets.

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